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Beauty matters! Usability and Aesthetics

Usability is an approved quality when designing interactive products. Another factor becomes more and more important: the hedonic quality, which includes the aesthetic of a product.

The long-time experiences in user-friendly design convinced the initiators of Beauty matters that the combination of usability and aesthetics ensures the success of a product.

Usability alone ist not enough. Most people associate the aesthetics of a product with its beauty. The beauty is also decisive whether a product represents a special value for us.

The initiative Beauty matters stimulates the discussion about usability and aesthetics. Is beauty only in the eye of the beholder or can it be measured objectively? Is it possible to systematically design beauty? What effects does beauty have on the users? These questions will be examined and discussed by the initiators in events and publications, e.g. in a special issue of the magazine i-com.